The Persuaders...questions

What in "The Persuaders" surprised you (or not)? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film, or one thing that the film reiterated about yourself.
One thing that surprised me from "The Persuaders" was what marketing expert Clotaire Rapaille discussed in that segment of the film. I was surprised that so many executives from Fortune 500 companies flocked to him to hear what he had to say about how to market a product. Although he has a degree in Psychology, how can he be so sure what the average person is thinking when they see an advertisement or what they want to see? I found it surprising that Rapaille is seen like a marketing God becuase he "knows" what people are thinking and what they want to see in an advertisement.
I learned that advertisers go through a lot of effort to put an ad that will capture the public's interest. Much more than just the product being advertised goes into an advertisement. I like to think that I am not persuaded by advertisements and that I don't notice them eventhough they are so prevalent in everyday life. But, the film reiterated the fact that we are constantly bombarded by advertisements and may not notice them all because we see them every single day.

"The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
As stated above, I believe we are constantly bombarded by advertisements but, don't realize it because we are so used to seeing so many ads every day. I see the right amount of advertising, or as much as I notice. There are probably twice as many things that are being advertised than I actually notice. The fact that people are seeing much more advertising in their daily lives than people 20 to 30 years ago seems normal. As times, technology, and people change, advertisements will change with them. Because we live in a high consumer society, advertisers must use any means possible to get us to buy their products. 20-30 years ago, people probably didn't care as much about what or how many things they owned, unlike people today.